UI/UX Design

It’s the process of designing the visual and interactive properties of a visual experience, ensuring the interface is both clear for the user to navigate and overall, aesthetically pleasing. UI design is a multidisciplinary field involving various elements from visual design, UX design, and graphic design. Users have become familiar with certain layouts and patterns. From the typography to the colour, every aspect of a digital screen influences the user’s interaction, and satisfaction, with the app or website. UI design involves the complex art of arranging these elements to guide the user and keep cognitive load to a minimum while creating beautiful, unique experiences that bring the product to life.

But what is user experience? In short, the user experience is how users feel as they engage with your product. This concept applies to physical objects and daily experiences, like using a coffee maker or buying a car at a dealership; but it also applies to the digital side of life—think about the last time you transferred money using a banking app, purchased something online, or even played a game on your phone. How each of these apps or websites are designed, combined with your needs and goals as you engage with them, create the user experience. Sometimes it’s a really great experience; sometimes, not so much.