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Why is it beneficial for businesses to choose iOS app development

  • January 10, 2020
  • admin

iOS Development is the process of creating mobile app applications for iPhone, iPad and iPod these are some of the highly- preferred apple devices across the globe and their ever-growing popularity among the different devices. This mobile app iOS development was created or built up by the Swift programming Language or objective-C and then deployed to the app store for users. iOS application development is the process of making mobile applications for Apple hardware, including iPhone, iPad and iPod Touch. The software is written in the Swift programming language or Objective-C and then deployed to the App Store for users to download.

Benefits of iOS App Development

1. Better App Revenue

To get the best of the revenue generation opportunities from your iOS Application Development process, keeping an eye on the mistakes, tips and tricks, and other related information would be a big advantage. Refer to our mobile app development guide formulated from the experiences of our experts to get an idea of everything worth knowing.

2. Security of Enterprise Data

Intrusion into a business’s sensitive enterprise data lodged in apps is a big risk with Android apps. on the other hand, when you compare the iPhone vs Android on the basis on security, iPhone apps, protect firmware and software through stringent security measures such as : Integrated data handling systems. Measures to prevent duplication of data. Measures against loss of security due to data encryption. iPhone users are cushioned against hacking and malware and this again counts under the advantages of iPhone over Android.

3. High-Quality Standards

iOS Development for business stays incomplete until the apps are built to pass the high- quality standards of Apple’s Play Store before they are made available to the market. When a user downloads an iPhone app, he can be assured of flawless performance and amazing experience. This trust and goodwill on Apple’s legacy have managed to garner a large and loyal consumer base for iPhone apps.

4. Apps for all business needs

Brands of all scales and sizes have recognized the advantages of having mobile apps for business. Consumers expect mobility and responsiveness from any business they deal with – something that comes attached with the process of iOS Application Development for business. Mobile applications are the perfect gateway to reach consumers on the go and remain connected with them every moment.

5. Established Customer Base

The established user base is the one Apple USP which is also one of the prime benefits of iOS Application Development. Apple is a pioneer in technology and applications. Although 75% of app users are Android users, Apple has a well-established niche of clients that swear by Apple’s quality and performance. In fact, it is said that once a smartphone user experiences iOS, they will never be satisfied by any other OS.

There are a few factors that create iOS the preferred choice among entrepreneurs. You will surely choose the platform that will provide you with the most exposure, total security, and reliability.If you're looking to invest in iOS applications or want to learn more about how iOS applications are designed, get in touch with our experts for assistance in iOS development.

Benefits of Android App Development for Business

  • January 10, 2020
  • admin

Android App Developmentis the process by which applications are created for devices running the Android operating system. "Android apps can be written using Kotlin, Java, and C++ languages" using the Android software development kit (SDK), while using other languages is also possible. All non-Java virtual machine (JVM) languages, such as Go, JavaScript, C, C++ or assembly, need the help of JVM language code, that may be supplied by tools, likely with restricted API support.
You are here because you are looking for a reliable Android app development agency that could help your business leverage mobile technology and reach your customers and clients on some of the most popular devices. Wido Technologies Android app developers utilize a comprehensive approach to app development taking into account analysis of the business requirements, design look and feel, user experience and app functionality. We have developed feature rich Android apps used in such different fields as business, technology, healthcare, media and entertainment just to name a few.

Benefits of Android App Development

Customizable user interface A good UI (user interface) is key to the success of any mobile application. If you are using Android application development for your platform, then you will be able to create an application that has easy-to-use and personalized applications. Google itself emphasizes the ability of users to “talk” to their own application interface, which is one of the main benefits of Android application development. Users like to customize their applications, if possible, and for Android application development this process is made easier.

Market share

According to latest data, over 80% of mobile devices around the world use Android. Google’s dominance in this part of the digital world is indisputable, and you gain access to a greater market share when you invest in Android App Development. Android’s high popularity itself implies a high ROI and a possible profit due to the vastness of its users. According to official Google Inc. reports, by 2017 there were over 2 billion Android devices worldwide.

It is very important that your Android App Development is well protected and that there is no possibility of security breaches in the information it stores. Android application development is based on Linux, which is a guarantee of security and trouble-free operation of any mobile app on Google Market Place. Over the long history of Android, there has been no single platform crash or leakage of information from any application. Google itself relies on security, which is another important benefit of Android application development.
Compatibility with different devices
There is virtually no limit to the versatility of Android application development. You can create a tablet, phone, desktop application, and the application in question can easily work with Ubuntu, Symbian, Blackberry. The technical capabilities of Android App Development are virtually unlimited, because today there is almost no software that cannot be integrated with or to a mobile application for Android. The market share of Android application development is so great that all our software developments are compliant with the Google platform’s requirements and set up to easily work with Android as needed.
There are a few factors that create Android App Development the preferred choice among entrepreneurs. You will surely choose the platform that will provide you with the most exposure, total security, and reliability. If you're looking to invest in Android App Development or want to learn more about how Android App Development applications are designed, get in touch with our experts for assistance in Android App Development.

Why Digital Marketing? What are the Advantages of digital marketing

  • January 10, 2020
  • admin

Digital marketing, also known as online marketing, refers to advertising delivered through digital channels to promote brands and connect potential customers using the internet and other forms of digital communication Consumers today rely heavily on digital means to research products. Some 77% of customers research a brand online before engaging with it, according to HubSpot Research. Meanwhile, 51% of consumers say they use Google to research products before buying.

Types of digital marketing:

There are as many specializations within digital marketing as there are ways of interacting using digital media. Here are a few key examples of types of digital marketing tactics. Search engine optimization: Search engine optimization, or SEO, is technically a marketing tool rather than a form of marketing in itself. The Balance defines it as “the art and science of making web pages attractive to search engines.” The "art and science" part of SEO is what’s most important.

Search engine optimization:

Search engine optimization, or SEO, is technically a marketing tool rather than a form of marketing in itself. The Balance defines it as “the art and science of making web pages attractive to search engines.” The "art and science" part of SEO is what’s most important. SEO is a science because it requires you to research and weigh different contributing factors to achieve the highest possible ranking on a search engine results page (SERP).

Social Media Marketing:

Using social media to advertise a brand, products, or services. Social media marketing allows a brand to insert itself into ongoing conversations on channels such as Twitter, Facebook, and Instagram. Best practices for effective social media marketing include creating interesting content that links back to your website as well as publicly replying to questions and comments.


Digital marketing involves marketing to consumers through any number of digital channels. This form of marketing is commonly executed on websites, mobile devices, and social media platforms. This form of marketing is different from internet marketing, which is exclusively done on websites. Digital marketing is a broad field, including attracting customers via email, content marketing, search platforms, social media, and more.

Website Marketing:

A website is the centerpiece of all digital marketing activities. It is a very powerful channel on its own, but it’s also the medium needed to execute a variety of online marketing campaigns. A website should represent a brand, product, and service in a clear and memorable way. It should be fast, mobile-friendly, and easy to use.

Pay-Per-Click (PPC) Advertising:

Pay-per-click (PPC) advertising enables marketers to reach Internet users on a number of digital platforms through paid ads. Marketers can set up PPC campaigns on Google, Bing, LinkedIn, Twitter, Pinterest, or Facebook and show their ads to people searching for terms related to the products or services. PPC campaigns can segment users based on their demographic characteristics (such as by age or gender), or even target their particular interests or location. The most popular PPC platforms are Google Ads and Facebook Ads.

Email Marketing:
Email marketing is still one of the most effective digital marketing channels. Many people confuse email marketing with spam email messages, but that’s not what email marketing is all about. This type of marketing allows companies to get in touch with potential customers and anyone interested in their brands. Many digital marketers use all other digital marketing channels to add leads to their email lists and then, through email marketing, they create customer acquisition funnels to turn those leads into customers.

Benefits of Digital marketing,

1. Global Reach
Traditional marketing is restricted by geography and creating an international marketing campaign can be hard, expensive, as well as labour-intensive. However, digital marketing happens on the Internet, which means that the reach you can achieve with it is immense. Even a very small local business owner has the ability to reach an international audience with an online store. This would never be possible with traditional marketing or would cost a whole lot of money to do so. This online accessibility has opened many growth opportunities for businesses to explore. The combination of global reach and visibility is a great opportunity for any business.

2. Local Reach
While global reach is a significant advantage of digital marketing, it also improves local visibility, which is especially important if your business relies on nearby customers. Local SEO and locally targeted ads can be beneficial for companies trying to bring more customers to their doors. Think of the reach you can get to a whole neighbourhood with digital marketing versus the reach it would take you to print out flyers and distribute them around.
3. Lower Cost
Whether you want to promote your business locally or internationally, Digital marketing, provides you with cost-effective solutions. It allows even the smallest companies to compete with larger companies using highly targeted strategies. Most of these strategies won’t even cost anything at all to start with (such as SEO, social media, and content marketing). However, not every form of digital marketing is suitable for every business and some may even have more costs than others. A business can find appropriate solutions based on its marketing goals.
4. Easy to Learn
While there are many aspects of digital marketing that you need to learn, it is fairly easy to get started with. It gets more complex from the nature of the goals and the scale of the campaigns. However, it is all a matter of finding the right strategy that works for your business.
The benefits of Digital marketing, are immense. One can never explain the short-term and long-term benefits of blog marketing enough. It is a greatly rewarding process but rewards require hard work. Creating and establishing a successful and popular blog takes time, effort, and consistency. The world of blog marketing is out there, waiting for you to explore it and make the most of the benefits of blog marketing as are possible. Start today, start with one step and before you know it, your blog would start paying you more than what you invested in it in the first place.

Benefits of Custom Website Development for Businesses

  • January 10, 2020
  • admin

Website Designing services in vizag for startups: If you are looking to kick start your own Startup's Website? Tell us your Website Designing and Development need. We will deliver the best services for a better business growth. Web development is the work involved in developing a website for the Internet (World Wide Web) or an intranet (a private network).

Web Development can range from developing a simple single static page of plain text to complex web applications, electronic businesses, and social network services. A more comprehensive list of tasks to which Web development commonly refers, may include Web engineering, Web design, Web content development, client liaison, client-side/server-side scripting, Web server and network security configuration, and e-commerce development.

5 benefits of web development in a business

The 5 benefits of Web Development in a business include: Search Engine Optimization (SEO) Adapted web design Higher sales conversion More security and reliable control Better performance
1. SEO
With custom Web Development, the programming will only have the codes to load the resources pertinent to your website. This means that your web pages will not contain the surplus resources that a template carries by default and that can be useless. Web development will help you avoid dragging resources that come by default in the templates of a CMS (Content Management System). A poorly structured website can reduce data traffic and make it hard to index all your web pages in search engine databases. These two consequences lead to a deplorable SEO strategy, which will negatively affect your visibility online and therefore your conversion rate.

2. Adapted web design
Although the company may already have its values and image established, communicating them effectively to its clients is the best way to give the brand a solid identity. The choice of colors and images, the location of elements, and slogans are some of the ways to differentiate yourself from your competitors. In addition, it will allow you to implement functionalities that are adapted to the user. Since half of individuals access web pages from mobile phones or tablets, web pages must be optimized to work on different devices.
3. Higher sales conversion
Websites that run smoother experience higher sales conversion. A professional web design company can help you transform visits into subscribers, customers and sales. The best way to do this is by offering a great user experience that conveys a clear, fluid and concise message and invites visitors to make purchases, without being too invasive.

4. More security and reliable control
When web pages are developed with custom codes, it offers greater security against attacks as it reduces vulnerabilities. Protecting the integrity of your web pages and the information of your customers is invaluable as it is testament to your legitimacy.
5. Better performance
Another great advantage of Web Development is its long-term performance. It doesn’t consume unnecessary resources, thus guaranteeing a perfect functioning of the website over time.
We create websites with easy navigation, robust information architecture, visual cues for users, and action-oriented design. Our services include domain name registration, Content development and management system, navigation design, programming, User interface designing and much more. Our websites work wonderfully, regardless of the screen size or resolution.

What are the main ways you can improve ASO?:

  • January 10, 2020
  • admin

ASO (App Store Optimization)is the process of optimizing mobile apps to rank higher in an app store’s search results. The higher your app ranks in an app store’s search results, the more visible it is to potential customers. That increased visibility tends to translate into more traffic to your app’s page in the app store.
The ASO process also requires a crucial understanding of your target customer base, including the keywords your potential customers are using to find apps similar to yours.
Why Is ASO (App Store Optimization) Important?
According to Google, 40 percent of apps are discovered through app store searches. This makes search in the app store the most used method for discovering and downloading new apps.

Main ASO Factors:
These factors have the largest impact on where your app ranks, so pay special attention to these factors.Here’s a complete breakdown of all the factors to keep in mind when optimizing your app for better rankings.
1. App Title:
The title is our first impression online. It’s what drew you to read this post, and it’s what will draw users to your app.
Optimizing with a keyword in the title increases search ranking for that title by 10.3%!

2. App Description: Here’s where things get a bit murky. Technically the App Store algorithm ignores the description. Users, however, are a different story. Rather than optimizing for SEO, focus on explaining the features and benefits of your product. While it seems like you have a lot of space to do this, you actually don’t.
3. Keyword Metadata Apple provides you with 100 characters to enter keywords separated by commas. These help your app get discovered through search and related content. There’s no need to duplicate efforts here, so choose keywords you haven’t already used in the title.

Benefits of ASO (App Store Optimization)

In addition to improving an apps ranking, there are several reasons why creating an app store optimization strategy is a good investment.
1. Improves Brand Awareness As the purpose of ASO (App Store Optimization) is to improve an app’s ranking, it therefore also helps with brand awareness. As most people discover new apps simply by typing in keywords and searching the app store, having a good ranking means that people who may have never heard of an app before will be introduced to it, and, if it helps with their needs, download it. Therefore, app store optimization plays a significant role in making users aware of an app’s existence, and subsequently the existence of the brand it is associated with. As any marketer will tell you, improving brand awareness is one of the most important steps in obtaining new customers and generating revenue.
2. It Saves Money in the Long-term As previously mentioned, organic search results are the most common way apps are discovered and downloaded by users. Therefore, by investing the time and/or money to get an app ranked higher in search results, potential users will be more exposed to it in their browsing. By achieving and maintaining a good position in the app store, the cost of increasing brand awareness and acquiring new users will decrease, as appearing high in search results will do that for free. As a result, by dedicating the resources to obtain a good ranking in the short term, could save further acquisition costs in the future.
3. Targets Relevant Users One of the good things about ASO (App Store Optimization) is that is allows a company to target the market they desire. As the search engine algorithm scan pages for relevant keywords when deciding how to rank results, by spending the time to research and figure out the terms and phrases being searched by a target market, a business can incorporate those same words into their app store page. This ensures the people who find the app are the people who are most likely to use it, thereby making app store optimization useful for a brand to reach their audience.
4. Higher Conversion/Download Rate and Increased Revenue Utilising ASO (App Store Optimization) improves an app’s visibility within the app store, which will result in more people finding and looking into the app, and so increasing the chances of downloads occurring. If the purpose of the app is to generate revenue, the new customers acquired, the more revenue will be generated.
We understand how precious your app is. That’s why we keep refining our ASO strategy to ensure your app gets maximum number of new users, downloads, engagement, and popularity, every single day.

The Benefits of UI/UX Design for Small Businesses?

  • January 10, 2020
  • admin

User interface (UI) design :

UI/UX Design (UI) design refers to the visual design of a product’s digital interface, such as an app screen or website. It’s the process of designing the visual and interactive properties of a visual experience, ensuring the interface is both clear for the user to navigate and overall, aesthetically pleasing. UI design is a multidisciplinary field involving various elements from visual design, UX design, and graphic design.
Users have become familiar with certain layouts and patterns. From the typography to the colour, every aspect of a digital screen influences the user’s interaction, and satisfaction, with the app or website. UI design involves the complex art of arranging these elements to guide the user and keep cognitive load to a minimum while creating beautiful, unique experiences that bring the product to life.

UX design:

UI/UX Design, or user experience design, is the process of creating products and experiences that help users get done what they’ve come to do—as efficiently and effectively as possible.
But what is user experience? In short, the user experience is how users feel as they engage with your product. This concept applies to physical objects and daily experiences, like using a coffee maker or buying a car at a dealership; but it also applies to the digital side of life—think about the last time you transferred money using a banking app, purchased something online, or even played a game on your phone.

UI/UX Design is the process of understanding and empathizing with the actual needs and goals of your users, diving into that user experience, locating the problems (often called “pain points”), and finding solutions that result in a better user experience.
Good UX design often flies just under your radar—unless it’s just a really outstanding experience, if the UX is good, you don’t notice it. Things are just working the way they’re supposed to. But bad UX? You’ll spot it every time, and chances are that you won’t be very interested in repeating your experience with that product.

The Benefits of UI/UX Design Design for Small Businesses?

1. Retain Users for a Long Time
When effectively curated, your user design increases repeat sales. An interface with a great layout and easy to navigate will attract loyal customers who want to go with you to the digital experience. You’ll experience low bounce rates and high brand loyalty. A good example is Facebook which has nurtured interactions, a great UI, and feature upgrades to achieve a 5% increase in daily active users who log in every day.
2. Boosts Branding
Offering value with your products, services, and UI/UX Design boosts brand identity and credibility. It helps to establish positive customer relationships and inspire loyalty.
3. Attracts New Customers on the Platform
By attending to the needs of consumers, you’ll be attracting more prospects who’ll want to convert. With outstanding UI/UX, the right approach will pique customer interest and eventually lead to fruitful conversions.

4. Increases Productivity
A streamlined website with an intuitive UI/UX Design design can raise your ROI by creating a smooth workflow for employees. Your employees will enjoy seamless experiences working on pertinent matters without distractions, ensuring high productivity rates.
With design interventions addressing key challenges of our clients, we have developed a way of working that is strategic, creative & technical at the same time. Our design workshops encourage a solution-based approach to solving problems. It cuts the endless discussions, controls the big egos in the room and gives space to shy people to express their ideas.

What is Content Writing? Easy Steps for Effective Content Writing..

  • January 10, 2020
  • admin

What Is Content Writing? Content writing refers to creating content for online marketing purposes. With content, businesses can attract leads and foster positive connections with their audience, ultimately pushing them down the sales funnel. 87% of marketers use content to guide their prospects through different stages of the buyer journey. They leverage different content formats for each stage of the journey, from brand awareness to purchase decisions.

Since companies are fighting for the same audience’s attention, they need high-quality, targeted content to cut through the clutter and reach potential customers. Types of Content Content Writing encompasses many different forms of text-based content. Each type can serve a different purpose and promote the brand in a different way. Here are the most common formats used:
Research: Your content should reflect factual, research-based information. Companies that spread false or misleading information are vulnerable to backlash from both search engines and consumers. According to Hill Holliday research, if a brand generated fake content about their services or products, 59% of consumers would stop buying that brand immediately. Conversely, 64% said they would be more likely to shop with that brand if they knew they were truthful about their business. Misleading content will ultimately lead to negative company and product reviews and once that occurs, a reduction in sales is a likely outcome.

What are the Benefits of Content Writing for a Business?

The advantages of Content Writing services are hard to overlook. Technically speaking, every company already participates in content writing. You have already rendered content writing services if you have ever sent out a newsletter on behalf of your company or even an email. However, as a business that intends to grow, the benefit of content writing can only be observed if you utilize the services smartly. Here are some ways in which content writing is useful.

1. It boosts search engine optimization (SEO)
SEO is an integral part of digital marketing. The idea behind it is fairly simple; SEO is the process of increasing the traffic your website receives from search engines.By following a few SEO-friendly content writing tips, you will be able to optimize your statistics with considerably low effort.
2. It boosts sales
The advantage of content writing is that it allows you, as a business, to showcase your product in an ideal light. Good content will influence the decision-making process of the consumer.
3. It represents your brand
The website you create will reflect your company, allowing the customer to learn more about you and what you represent as a business. Keeping a consistent voice throughout your website and other digital marketing content will allow you to create a strong brand image in the minds of your customers.

4. It retains viewers
Let’s suppose you produce content that can be consumed at regular intervals, such a newsletter that you send out, or weekly updates to the blog, or even new information on your website regarding the products being sold. In that case, it gives the viewers a reason to keep coming back regularly.
5. It boosts conversion rates
Imagine if you require the people who visit your page to fill up a survey; well-written content that is engaging for the viewer will ensure the person finishes the survey. This completion of a particular goal is what is known as the conversation rate.

6. It helps you reach new audiences
Engaging and well-written content will always flourish, especially if you follow a few SEO-friendly Content Writing tips. It is slowly becoming necessary for a business to have a social presence to amass a greater audience in this day and age.
The verdict is out on how and why content marketing works. It is not just us saying that, but also data, research, trends and consumer patterns. Content marketing doesn’t just sell products, but also information and engagement. In addition to being educative, it also carries an entertainment appeal and builds a personal connection with the audience. Whether it is fast, snackable content, or evergreen content meals, content marketing is the way ahead for every successful business.